Twitter Music is coming to your feed, whether you want it or not.
Twitter Music is taking on Facebook and Google in a major way. Twitter’s latest addition to its stable is music. Twitter has short video with Vine, it lost out on Instagram, but is doing just fine with it’s own built-in image viewer that provides Instagram like features. Twitter didn’t buy We Are Hunted for the numbers as they already has them. Twitter is creating an ecosystem that has all their bases covered.
Twitter is about to announce their music player at Coachella. Twitter music will work in partnership with SoundCloud. That’s fine. That’s expected, but what no one is paying attention to is that Twitter is becoming the end to end solution for broadcasting on the web. It’s still the number one place to get breaking news, beating out Google and Facebook, much to their chagrin.If Twitter sits back and waits, someone is going to develop their next app. All they have to do is pull out their checkbook.
The real play here is that, Twitter is taking over the social web and it’s covering all its bases, one purchase at a time. It’s encroaching slowly, much like Facebook’s new Home on Android , Twitter is becoming the default when it comes to the following areas:
This is a freebie provided by us. Twitter doesn’t have to do anything. There’s no curation necessary, no expensive news stations, no journalists, and no censorship. Although, I can clearly see a play where Twitter takes over a couple of small to medium news and entertainment outlets.
After failing to jump-start their photos with the botched purchase of Instagram, Twitter bought Vine. While I don’ t see the point in Vine and question it’s longer term usefulness and viability, it’s gaining a humble but growing following.:
Vine In Action
— Minissha Lamba (@Minissha_Lamba) April 12, 2013
This is where it gets interesting. Twitter doesn’t have a payment solution set in stone yet, but there are other companies out there that are taking up the mantle. Pay With A Tweet is a twitter service that exchanges digital goods and services for the price of a tweet.
The other new up and comer Ribbon allowed Twitter users to buy stuff without ever leaving their Twitter feed. But mere hours after Ribbon debuted the feature, Twitter swiftly killed it off. This will be Twitter’s next purchase.
Twitter would be wise to partner with Ustream on this function. Ustream already has the user base and adding a new card would be the easy thing to do. If Twitter’s history proves right, they usually don’t go after the dominant player, they will either want to roll their own or go for a sure thing. My money would be on purchasing Justin.Tv. It offers the same functionality at a fraction of the price.
Twitter is no longer throwing things on the wall and seeing what sticks. Twitter is now playing the game of wait and see. If Twitter sits back and waits, someone is going to develop their next platform and all they have to do is pull out their limitless checkbook. It really is that easy.
Dick Costello became CEO for a reason. The social network wars have just started. Twitter is the Trojan horse that everyone can see in daylight.
Update: music.twitter.com has gone live!
Update 2: According to The Next Web
Twitter Music still isn’t official available, but we keep learning more and more about the upcoming service. The latest information comes from the site’s code: designer Youssef Sarhan has discovered the service will have both a Web interface and a separate app, will offer streaming, as well as integrate with Spotify, Rdio, iTunes, Soundcloud, Vevo and YouTube.