LEGOS, the iconic toy with a loyal following is over 100 years old.
Watch ‘The LEGO Story‘ on YouTube to see how high ideals, perseverance and creative acumen lead LEGOS to victory.
LEGOS was born in Denmark in 1895 when furniture maker Ole Kirk Christiansen opened his own carpentry shop. He soon started making small toys, and small parts for toys, including a truck that could be assembled, to save waste on the wooden furniture he was building. His son Godtfried officially joined the business in 1932.
The toys proved resourceful when during the Depression he had to trade them for food. There was no money for people to buy furniture, but a wooden toy was affordable. Offering a bottle of homemade wine as a prize, Ole Kirk had a contest for his employees to name the toy company. The winner submitted LEGO, which means ‘I assemble’ in Latin, and LEGOS was born.
After 1947, plastics became available in Denmark. Ole and Godtfried purchased a plastic molding machine and started manufacturing small bricks with studs that would be strong enough to hold together, but could also be taken apart.
Wanting to get a foothold on the newly thriving American middle class, the Christiansen’s made an arrangement to manufacture and sell their products in America using a non-toxic ABS plastic. Soon elaborate towns with buildings and roads and trains and boats were being constructed in every basement. The only thing missing – people.
In 1999, a licensing agreement with Steven Spielberg, created favorite movie personifications of specific characters such as the Star Wars cinematic counterparts.